ESQUIRE'S DIVORCE ACADEMY LICENSING and EDUCATIONAL MARKETING PROGRAM
A collaborative service offered by John Anderson, Esquire
Comprehensive Education for Your Clients
More than 15 hours of video instruction on virtually every aspect of divorce/custody cases. There's nothing like it available anywhere else.
24/7 Access
Your clients can access the course any time, day or night, even when you can't be reached. This gives them peace of mind (and something to do).
Get more efficient
Don't waste time or your clients' money addressing nonsense issues. Focus on giving real, meaningful advice that actually helps your clients.
Help your clients make better decisions
Because your clients are learning about how the system really works and what issues really matter, they make better decisions.
Help your clients save money
They'll thank you!
Your clients hate paying your bill. So send them to the course to get answers so they can come back with smart, focused questions relevant to their unique case. You can answer those faster and deal with just what really matters.
Customized and customizable
You communicate what you need your clients to hear. It's your voice and your message. We just make sure it's getting out there to the people who are actually paying you money right now.
Regular touchpoints with your clients
Your clients hear from you regularly. Every week. Every month. Any time something special happens, or the law changes, or you see a trend that affects them. They get REAL value. And you get credit for that.
Keep your clients forever
You want your clients to come back to YOU. Even after their case is complete, they are hearing from you, learning from you, and being reminded of important principles by you. If something comes up, when an issue arises, they're going to come right back to you.
Pricing
It Actually Costs You NOTHING
$379 is the cost of the course
You can charge your client anything from $0 (you are providing the educational service to your clients) up to $379 (you actually make a profit on the educational side)
SMALL PRACTICE
$649
PER MONTH
Education for 25 clients per year
Discounted rates to $311.52 per client
Setup existing clients for $99 per person (after 25 clients, setup is free)
GROWING PRACTICE
$1199
PER MONTH
Education for 50 clients per year
Discounted rates to $287.76 per client
Setup existing clients for $89 per person (after 50 clients, setup is free)
FOCUSED PRACTICE
$1599
PER MONTH
Education for 75 clients per year
Discounted rates to $255.84 per client
Setup existing clients for $79 per person (after 75 clients, setup is free)
THRIVING PRACTICE
$1999
PER MONTH
Education for 100 clients per year
Discounted rates to $239.88 per client
Setup existing clients for $69 per person (after 100 clients, setup is free)
All plans include the following
At the beginning (when your client hires you):
- Pre-written, customizable signup and disclaimer form for clients to sign with fee agreement
- Checklist for getting clients signed up, entered into the system, and billed
- Onboarding email sequence providing your client with
- access to the course
- an introduction to the course
- promotion of YOU as their new lawyer ("You've made a smart choice!")
- promotion of YOUR education page as an always-on resource
- information about how to use the course with YOU to get through their case faster and for less cost
- increased contact early on in their case to push them to the education and to your education page so they can get up to speed quickly (this will make you stand out bigtime: No one provides this kind of value to clients)
Reminders for you:
- Weekly email reminders to send/submit announcements for your education page (sent to anyone in your firm you designate)
- Monthly email reminders to send/submit additional material content for your education page (sent to anyone in your firm you designate)
- Periodic recommendations for announcements and/or content ideas
Touchpoints and Information for your clients:
- Email notice any time you submit a new announcement (you get copied on this)
- Email notice any time you submit new content (you get copied on this)
- Email messages anytime you submit a message to be delivered to your educational clients (you get copied on this)
- Monthly reminder to visit your education page (you get copied on this)
- In other words, regular contact and touchpoints with your clients
Admin and tracking:
- Written infographic outline of the course for all attorneys and staff as a reference
- Automatic, convenient monthly billing to your credit card
- Monthly reports of your educational client list
